Ales for ALS Website
User Interface for donating and participating in the beer fundraising program
The Ales for ALS website provides options for beer lovers impacted by ALS to enjoy beer while supporting an important cause, dionating to ALS research. Ten percent of all fatal ALS cases are inherited, which is why a hop farming family with hereditary ALS created the ALS for ALS program in 2013. For over a decade, breweries from 47 states and six countries have raised more than $6.5 million for ALS research.
User Interface
Responsive Website
User Experience
Brand Identity
Cross-functional Team Collaboration
Challenges
add features tailored to engage a wider audience with a variety of use cases
incorporate new participation options for breweries
increase awareness of the program and the need for more ALS research
Results
The website now promotes more than 50 fundraising events per year. The new flexible participation options increased participation by 14% in the first year of implementation.
User-Centered Design
The design is based on user-centered design methods and prior research. Comprehensive analysis in close coordination with experts were executed. The ideation phase included paper and digital wireframes and prototypes.
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Information Architecture
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Paper Wireframes
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User Research
Features
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Custom Icons Based on the Program
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Responsive Website
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Streamlined Contact Form
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Stories from Real Participants
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New Fundraising Events Page
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Design System
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New Branded Materials - Coasters
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New Branded Materials - Business Cards
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New Branded Materials - Hats and Shirts
Actions for beer drinkers
The new Drink Beer page shows real supporters of the program and explains the many ways people can get involved.
Streamlined information for brewers
With new participation options, brewers now have a simplified task flow to sign up as brewer.
What I learned
Design actionable tasks and workflows for specific use cases to improve retention.
Extend design systems and brand identities to create a recognizable and dependable program.