Revobo

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Overview

Client: Revobo
Role: Brand & Visual Designer (Bally Design)
Scope: Brand identity, logo design, color system, pitch deck design, iconography, product ecosystem strategy
Context: Early-stage healthcare startup defining both company identity and product direction

Revobo is a health technology startup developing a wearable sensor platform that connects patients and care teams through real-time data and insights. I led the creation of Revobo’s foundational brand identity and supported early product definition, guiding stakeholders through discovery, brand decision-making, and investor storytelling to establish a cohesive, launch-ready foundation.

This work was completed while at Bally Design.

The Challenge

Revobo was simultaneously:

• launching a new company

• defining a new digital and medical product ecosystem

• preparing for investor and partner conversations

Key challenges included:

• No existing brand or naming foundation

• Multiple user types with different goals and constraints

• A physical product that needed to feel credible, approachable, and durable

• The need to align stakeholders quickly around brand and product direction

Initial logo concepts with favorites starred.

Visual Identity System

Color selection was treated as a tactile, real-world decision, not just a digital one.

• Organized an in-person Pantone color review to evaluate options accurately

• Selected a palette that worked across:

  • screens

  • print

  • physical product materials

• Defined typography and foundational visual principles to support clarity and consistency

The resulting system was intentionally simple, enabling the product and data to remain the focus.

Pitch Deck & Brand Storytelling

To support investor and partner conversations, I designed a comprehensive pitch deck system.

This included:

• A custom icon set to support clarity and cohesion

• Infographics and visualizations to concisely explain complex ideas

• A product sketch illustrating the wearable, which I art-directed

• A clear narrative tying together problem, product, users, and opportunity

I also led a junior designer in creating a reusable PowerPoint template, allowing the team to maintain brand consistency as the story evolved.

Strategic Outcome

By framing discovery around the already-defined brand, this phase helped:

• align stakeholders around a shared understanding of the product ecosystem

• prioritize features and use cases for the MVP

• ensure that product decisions reinforced Revobo’s brand values and positioning

The resulting ecosystem definition became a foundation for future product design, development, and storytelling.

Product and service ecosystem.

From Brand to Product Ecosystem

With the brand direction in place, we shifted focus from identity to defining how the product would function in the real world. I partnered with the client team to extend the brand into a clear, cohesive product ecosystem. The goal was to define how Revobo’s identity, values, and promise would translate into real-world product experiences for different users.

To support this, I led a focused discovery phase designed to align stakeholders and clarify system-level decisions, rather than re-open foundational brand questions.

Personas & Journey Mapping

I created proto-personas to represent Revobo’s primary user groups, including two distinct patient personas and medical professionals with different goals and responsibilities. These personas helped the team ground product discussions in real-world needs while staying aligned with the established brand direction.

Using these personas, I developed a multi-lane journey map that illustrated:

• how patients and care teams interacted with the wearable device

• how mobile and desktop applications supported different use cases

• where data, insights, and communication flowed across the system

This work clarified how Revobo functioned as a connected platform rather than a single product.